"Creativity is intelligence having fun" Albert Einstein
SKETCH INSIGHT is a consultancy that solves tricky business problems with creative thinking and consumer research
Our approach combines the agility and creativity of design thinking with the rigour of robust consumer research
Growth strategy for varicose vein treatmentsWe helped a private clinic group understand the path to purchase for varicose vein treatments, reframe the patient target and identify ways of influencing both medical professionals and potential patients - all amongst a mixture of vet staff and pet owners
The future of pet nutritionDesigning the future of the vet clinic and supporting influencing strategy for a high quality pet nutrition brand. We explored the role of pet nutrition, feeding habits, shopping behaviours and reactions to new products and services - all amongst vet staff and pet owners
Unlocking customer creativityRivièra Maison is a high-end Dutch furniture retailer and we worked with the team to understand their customers in order unlock growth opportunities. We started from scratch and guided them through the insight process including; mindset shifting, online customer communities, usage & attitudes and ongoing customer panels
Revitalising the herbs & spices categoryA leading supplier of herbs & spices came to us with a challenge - how could we help them to revitalise the category and secure future retail space in the major supermarkets? We responded to the challenge with a mix of creative consultancy and efficient, engaging consumer research. Delivering the final piece with Vox-pop style customer stories to maximise engagement
Designing cultural changeHelping a Pharma company reset its ways of working to establish more collaborative and cohesive teams that fully embrace both strategic and disruptive thinking. The outcome was a highly engaged and energised leadership team equipped with the tools and strategy to drive cultural change.
Moving from research to insightWe designed and delivered a bespoke training session that empowered a research & reporting team to uncover insights from its own data. Providing a clear path and framework for insight development, including a toolbox of insight skills & techniques that can be used by the team in future project work.
Get in touch to hear more about how we work and the business problems we solve
Our experts have experience in both senior-level agency and client teams covering the disciplines of market research, strategic insight, marketing and communication
We work directly with end clients and also collaborate with with other agencies