Adaptive Choice Based
Menu Based Conjoint
Add, remove or reposition a product in your range or category. Flex price and swap products in/out to cover multiple scenarios.
Ridge Regression Analysis Shapley Values Analysis
Understand which levers to pull to improve performance.
Interrogate existing data or develop new solutions
Trade-off analysis for concept testing when you need a definitive ranking of concepts.
Optimisation technique that can be applied to products, features, messaging and promotional mechanics amongst others.
A segmentation can form the bedrock of your marketing strategy, providing a central view on the customer and the opportunities that exist.