Sketch Insight & Consulting Ltd.

CHOICE MODELS

 Choice Based

Adaptive Choice Based

Menu Based Conjoint

 

Add, remove or reposition a product in your range or category.  Flex price and swap products in/out to cover multiple scenarios.

DRIVER Analysis

Correlation Analysis

Ridge Regression Analysis Shapley Values Analysis 

 

Understand which levers to pull to improve performance.

Interrogate existing data or develop new solutions

RANGE OPTIMISATION

Max Diff

Trade-off analysis for concept testing when you need a definitive ranking of concepts.

TURF

Optimisation technique that can be applied to products, features, messaging and promotional mechanics amongst others.

Segmentation

Two-dimensional

Multi-dimensional

 

A segmentation can form the bedrock of your marketing strategy, providing a central view on the customer and the opportunities that exist.