Where do you want to be on the innovation spectrum?
Are you looking for radical, fresh thinking or safe incremental optimisation?
Where are the opportunity spaces for growth?
How are these spaces defined and what is required to win?
What do these new ideas look like and why will they work?
What do my target customers think and can they help me evolve the idea?
How do I bring this idea to market quickly?
How do I make the right marketing investment choices?